Swagipedia is an experimental project in which I create still images of hip-hop music videos by taking selective screen captures (command-shift-4) with my Mac. I pair each image with a list of “tags,” which attempt to identify the consumer trends these artists are endorsing and the aesthetic techniques used by the cinematographers. So, the images become organize able by themes such as: PILES OF MONEY, UNIQUE HAND GESTURE, REFLECTIONS IN SUNGLASSES, MONOCHROME, or even STANDING ON A COP CAR.

Swag Swag